By Minda Smiley

WPP has acquired Portland-based SET Creative, a brand experience agency with offices in New York and Los Angeles.

The move comes as WPP builds out its branding and identity division, which already includes retail and brand consultancy Fitch and global brand agency Brand Union.

Simon Bolton, who serves as group CEO of WPP’s branding and identity agencies, will oversee SET as well as SET Live, the agency’s London-based live experience entity.

Founder of SET Sabina Teshler and president Alasdair Lloyd-Jones will continue to lead the agency and will report to Bolton.

Of the acquisition, Bolton said: “SET creates world class physical and digital brand Read full story ›

Source: The Drum