By John Glenday

Advertising giant WPP has teamed up with sports car brand Aston Martin Lagonda to form a global marketing services team with the aim of establishing a full marketing communications partnership next year.

The move was announced by WPP founder Sir Martin Sorrell at the Cannes Lions International Festival of Creativity, by offering Aston Martin access to talent and resources of WPP’s agency network.

Sorrell said: “We are very happy that Aston Martin has asked WPP to create a team to help activate its ambitious growth plan, extending its luxury marketing voice to new customers in fresh markets. Each client’s needs are unique, Read full story ›

Source: The Drum