Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

WPP buoyed by rising advertising spend across US & UK

on Apr 28, 2016 | 0 comments

By John Glenday

WPP, the world’s largest advertising company, is continuing to grow on the back of healthy advertising spend by clients in both the US and UK.

Buoyed by one-off events including the Summer Olympics in Rio and the US presidential election, WPP posted like-for-like sales growth of 5.1 per cent over the first quarter, a slight dip on the 5.2 per cent recorded a year earlier. Net new business came in at $1.78bn for the period, a 78 per cent increase.

For the year as a whole revenue growth is anticipated to exceed three per cent.

The results bear out chief executive’s Sir Martin Read full story ›

Source: The Drum