WPP boss Sir Martin Sorrell has highlighted his commitment to growing within fast growing markets, such as China, by stating at a company event that if he could ‘double up’ the group’s business within the region, then he would.
Speaking at a WPP conference to analyse the recent BrandZ Top 100 Chinese Brands pollthat was released in December last year, Sorrell told the Financial Times emerging markets editor James King that he believed the future growth of the company would stem from withthe emerging markets.
He began by explaining that he had recently returned from the Winter Olympics in Read full story ›
Source: The Drum
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