Sir Martin Sorrell, chief executive of WPP, has called upon his five largest competitors to join him in “linking arms” at the Cannes Lions festival in 2016 as a symbol of their united stance against climate change.
Speaking to The Drum, Sorrell directly invited the chief executives of Publicis Groupe, Omnicom, Dentsu, Havas and InterPublic Group.
The idea formed on stage while Sir Martin debated with former American Vice President, Al Gore and discussed the Ask Why Not? campaign which saw competitive companies join forces on a single issue. During that, he promised to invite his competitors to come together Read full story ›
Source: The Drum
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