By Minda Smiley

WPP has announced that it has invested in New York based 88rising, a digital media company that creates content catered towards Asian millennials.

88rising has branded and sponsored content deals with companies including Maybelline, Adidas and Revolve. According to WPP, the agency has produced roughly 500 hours of original content that has generated more than 80 million total video views on YouTube and Facebook, with more than half of 88rising’s 16-34-year-old viewers in the Asia Pacific region.

Sean Miyashiro, founder of 88rising, told Forbes last year that “people are likening us to an Asian Vice Read full story ›

Source: The Drum