WPP’s GroupM has consolidated MEC and Maxus amid what it described as “a very competitive marketplace” with cost savings from the merger to be used to fund the expansion of digital ad agency Essence.
In combining 15-year-old MEC with nine-year-old Maxus, WPP is looking to save money by cutting back on office space, IT and staff – although the company has said that no targets have been set for job cuts or the savings from such reductions.
“We operate in a very competitive sector in a very competitive marketplace, and we do have to find efficiencies so we can invest Read full story ›
Source: The Drum
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