Mobile adtech company xAd has expanded its partnerships with Media Rating Council (MRC) accredited organizations including DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat, in hopes it will assuage growing concerns around viewability, ad fraud, and brand safety in mobile advertising.
The company claims that it can now guarantee viewability rates of “70% or more” for clients who run a campaign with any of its four MRC-accredited partners.
While the majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%, at the same time 90% of Read full story ›
Source: The Drum
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