By Minda Smiley

Yahoo has announced 18 new series in an effort to bolster its digital video presence and attract advertisers.

The new premium content offerings, which were announced at the company’s NewFront presentation in NYC on 27 April (Monday), will run across the site’s live broadcasting, digital magazine, and original programming platforms. They bring Yahoo to a total of 55 series.

Advertisers will have the opportunity to buy video ads on a show, channel, or audience basis.

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Source: The Drum