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Yahoo’s missing $120bn search engine

on Jul 25, 2016 | 0 comments

By Stephen Kenwright

Yahoo, once a business with a $125bn valuation at the height of the dotcom boom, has agreed to sell its core internet business to Verizon for just $4.8bn.

Since Yahoo agreed to let Microsoft serve most of its search queries from 2009 this felt inevitable. This was a search company outsourcing its search engine, freeing it to acquire tech businesses seemingly at random without considering how each would fit into the company’s M/O.

Google, in contrast, only makes acquisitions that will support its core purpose: to sell more search advertising organise the world’s information Read full story ›

Source: The Drum