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‘You can’t just capitalize on us’: why advertisers must work responsibly with trans talent

on Jun 18, 2021 | 0 comments

By Ellen Ormesher

The last decade has seen a significant increase in the representation of trans and gender non-conforming people across the media landscape – and advertising is no exception, with major brands from Starbucks to Gillette winning plaudits for their depictions of the trans community in their ads.

Despite a growing media profile, the trans community continues to face persistent challenges in improving policy through the Gender Recognition Act, while transphobic hate crime in the UK has quadrupled in the last five years.

Organizations that work with the trans community, including Stonewall, have long been concerned that increased visibility could coincide with an Read full story ›

Source: The Drum