By Minda Smiley

After a five-year hiatus, BMW’s Mini is back in the Super Bowl this year with a 30-second ad that it hopes will give viewers a chance to reconsider what the brand stands for.

The spot, which has yet to be released, will feature a hodgepodge of celebrities including retired American soccer player Abby Wambach, rapper T-Pain and former pro skateboader Tony Hawk.

Created by California-based Butler, Shine, Stern & Partners (BSSP) and called ‘Defy Labels,’ the ad marks a departure from the brand’s 2011 spot ‘Cram It In The Boot,’ which spoofed game shows. This year, Mini is using Read full story ›

Source: The Drum