When it comes to technology and innovation, the travel industry has been comparatively slow off the mark. We see hotels with rich sources of data across all parts of their service from reservations to rooms and restaurants, and yet these systems often work in silos. We know so much about our audiences but use very little to create the ‘personal’ experience they desire. So what role is artificial intelligence (AI) ready to play in taking the industry forward?
AI has the potential to be truly amazing. It automates computer processes to mimic the human brain and is Read full story ›
Source: The Drum
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