By Adam Flomenbaum

TV network executives: why wait until commercials to run ads?

Watchwith, a company that leverages programming metadata to help networks create second screen experiences, this week announced that it will make its technology available to networks to deploy in-program ads.

Networks can place interactive promos, including tune-in reminders, e-commerce events, and branded content within shows; networks can also sell this new inventory to advertisers.

This is something that networks have experimented with for years, but generally only during re-runs of shows. With its new technology, Watchwith expects this to become more mainstream.

“For an entire generation that has grown up with YouTube, it has Read full story ›

Source: The Drum