Sorted Food – a YouTube cookery channel with over 800,000 subscribers and pulling in over four million views per month – has partnered with Tesco to create content that will be used for a TV and online campaign.
The channel is run by four friends who offer simple recipes and tips and the content created for Tesco will focus on cooking with everyday essentials and products.
The Sorted Food team have been tasked to come up with three new recipes using ingredients like fresh chicken, tomatoes, cucumbers, eggs and milk.
The first video is to air tonight, 26 June, during Read full story ›
Source: The Drum
Industry News