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YouTube live video viewing leaps by 80% as it chases Facebook and Snapchat

on Aug 30, 2016 | 0 comments

By Tony Connelly

YouTube‘s live video viewings has surged by 80 per cent in the past year as a result of its renewed focus on real-time content intended to hold off upstart challengers and gain ground on Facebook and Snapchat.

As part of its commitment to live video the Google-owned platform increased the number of live streams by 30 per cent, which Neal Mohan, head of product at YouTube, said reflected its efforts to stay ahead of emerging competition that was investing heavily in mobile video broadcasting.

Mobile has increasingly become the main device for live streaming and YouTube’s Read full story ›

Source: The Drum