By John McCarthy

YouTube has introduced a new six-second ad format on the basis that “snackable videos” of such a duration perform well on the site.

Google announced the changes on its AdWords blog claiming that the Bumper ads are best suited to serialised content. Sitting at the same length as a Vine, they will offer an alternative to the 30-second skippable slots that pre-roll much of the site’s content.

Zach Lupei, product manager, video ads at YouTube said: “We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do Read full story ›

Source: The Drum