By John Glenday
YouTube is seeking to expand the range of original content carried on its platform by producing its own films and shows directly.
The video platform will partner with Multi-Channel Network and AwesomenessTV, a subsidiary of DreamWorks Animation, to create exclusive content.
YouTube Originals boss Alex Carloss remarked: “Together, we’ll release several feature-length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV’s Brian Robbins.
“The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our Read full story ›
Source: The Drum