YouTube has launched its first ad campaign promoting its vlogging stars as it looks to convince more brands to team up with content creators.
The campaign, which went live today (25 September) aims to showcase the best content on YouTube as well as demonstrate the opportunity for people to become content creators and for brands to harness these channels to reach their audiences.
The campaign includes a digital push focused on video, and rich media placements, including mastheads across mobile, tablet and desktop.
Ads will run on TV, print, YouTube’s homepage, Google’s own display network as well as on selected partners such as Read full story ›
Source: The Drum
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