Social media influencers are fast becoming brands’ go-to option for generating trust and credibility among young consumers.
According to a new report by Fashion and Beauty Monitor in association with Econsultancy – both sister brands of Marketing Week – 57% of marketers and business owners in the fashion and beauty sectors use influencers as part of their marketing strategy, with an additional 21% looking to introduce this type of activity over the next 12 months.
The growing authority of online commentators and YouTube stars such as Zoella has given rise to this new breed of peer-to-peer brand ambassador.
The fact Read full story ›
Source: Marketing Week
Industry News
