Marketing Week spoke to YouTube’s head of brand propositions EMEA Derek Scobie way from the Advertising Week Europe stage, where he spoke about the future of owned media. We asked him how marketers should best use the online video channel.
Q: What were your key messages for marketers considering their YouTube strategies at Advertising Week Europe?
Derek Scobie: You can win in lots of different ways on YouTube – the important thing is to start with a really clear goal in mind. It’s possible to use it as a way of delivering advertising similar to the ways that you can in traditional Read full story ›
Source: Marketing Week
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