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Y&R stayed open post-WPP hack because ‘you don’t need computers to be creative’ says CEO David Sable

on Jul 3, 2017 | 0 comments

By Rebecca Stewart

Young & Rubicam chief executive David Sable said his staff continued to work in the aftermath of a significant cyber attack which affected some businesses in the WPP network last week because “you don’t need computers to be creative”.

Speaking during a live-stream broadcast on financial news network Cheddar TV on Sunday evening (2 July), the boss said that the agency was “open for work” following the ransomware hack, adding: “Our people are very resilient and smart – they were on their cell phones to their clients very quickly.”

His comments follow on from reports that the advertising giant Read full story ›

Source: The Drum