More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer.
Nearly 765 million people worldwide are tuning in to watch content on platforms such as Netflix and Amazon Prime, with the global OTT subscription market expected to grow by 24.0% this year.
The research attributes the growth to increasing internet penetration, faster internet speeds and an overall shift to consuming entertainment online.
This follows Zenith’s Online Video Forecast, which revealed global consumers currently spend 67 minutes a day watching online video.
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Source: The Drum
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