By Amy Houston
The brand enlisted the London-based creative agency Amigo Partnership to deliver the campaign.
The Pools, formerly known as The Football Pools, was first launched in Liverpool in 1923, where its headquarters remain over a century later. That same year, its coupons were first distributed outside Manchester United’s Old Trafford stadium.
Today, the betting brand has introduced a fresh new look to mark the next chapter in its history. This includes a revamped brand identity and logo, supported by a major out-of-home (OOH) marketing and radio ad campaign.
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Source: The Drum
Industry News
