Fake brand social media accounts are on the rise according to a study into the shape of the industry from Proofpoint.
From April through June 2016, the 10 top brands across different industries were identified and analysed across Facebook, Twitter, YouTube, and Instagram. A total of 4,840 brands were found to be associated with these companies – almost a fifth (19 per cent) were fraudulent.
Social media is reportedly a prime platform for fraud. Used as a corporate marketing and communications tool, it can be hijacked with malicious intent such as spamming users and misrepresenting the brand.
Of the 902 fraudulent accounts associated Read full story ›
Source: The Drum
Industry News
