By Angela Haggerty The North Face has reported increased European digital engagement following its first major mobile marketing push as the brand marks a shift away from its more traditional marketing channels. The brand paired up with Millennial Media for its first mobile advertising campaign in Europe in advance of the winter holiday season and its ‘Mountains are Calling’ ad saw engagement rates on local websites increase by 9.5 per cent in Germany and 8.5 per cent in Italy. The move was part of a strategic shift away from more traditional forms of marketing in favour of a more digital approach, with an increasing focus Read full story › Source: The Drum...
Read MoreVictory president says he agrees with most of the proposals but raises some concerns. Read full story › Source: Marketing Week...
Read MoreCEO says ads for products he “can no longer support” will be pulled. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer BBC Radio 1 and 1Xtra digital leads Alistair Parrington and Laura-May Coope are set to leave the BBC this week to launch Social Life, a new social media agency. The newly-formed company has already been enlisted by production house and record label Xenomania, to re-launch its digital presence and to create and curate its social media and YouTube channels. Parrington, who has led digital innovation at Radio 1 and 1Xtra for over five years said: “I’m really excited to be starting a brand new social agency with Laura-May. After 8 years working to make Radio 1 one of the most Read full story › Source: The Drum...
Read MoreMove comes after ad regulator received 119 complaints. Read full story › Source: Marketing Week...
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