Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in February, 2014

Are you sitting comfortably? Good, then GCHQ will proceed to spy on your Yahoo webcam chat

on Feb 27, 2014

By Ishbel Macleod GCHQ captured stills from millions of Yahoo webcam chats, documents leaked by US whistleblower Edward Snowden have revealed. According to the documents dated between 2008 and 2010, as part of a project named ‘Optic Nerve’ British surveillance agency GCHQ collected from 1.8 million Yahoo accounts around the world to conduct experiments in facial recognition and to detect criminals or terror suspects. According to the Guardian, the program saved one image every five minutes from the users’ feeds, with some of the images being sexually explicit. As one of the documents put it: “Unfortunately, there are issues with undesirable images within the data. It Read full story › Source: The Drum...

Read More

Facebook cans email, Google+ gets updated for Android and Dalai Lama joins Instagram

on Feb 27, 2014

By Iona St Joseph Facebook ends email address system Facebook has sneakily shut down its three-year-old email service, which allowed users to have an “@facebook.com” email addresses. Unsurprisingly, it is making the change because people haven’t been using the Facebook-specific emails. Turns out they’ve just been sticking with the ones they already had. Who would’ve guessed?! The change will go through in early March and any messages sent to an @Facebook.com email address will be forwarded to the personal email address from which the member signed up to the site. Stolen Twitter username returned You may have read a few weeks ago about the owner of the Twitter Read full story › Source: The Drum...

Read More

Native advertising – why in-app solutions are the future

on Feb 27, 2014

By Owen Sagness Native advertising was a hot topic last year and is already causing quite a stir again in 2014. But in truth it’s a bit of a buzzword – if we take ‘native’ as meaning anything that takes on a publication’s persona, almost morphing into existing editorial, then the concept has been around for years. Advertorial content has caused controversy since its inception in 1946. So what’s changed? The way I see it, the whole concept of native ads can be attributed to the same digital revolution that’s happening to the rest of the industry as we speak. As technology and Read full story › Source: The Drum...

Read More

Clothes2order looks to continue growth with radio ad campaign

on Feb 27, 2014

By Ishbel Macleod Uniforms supplier Clothes2order is set to unveil a radio ad in Manchester, as it looks to continue a period of growth. The 13-week campaign on Real Radio North West will begin on Saturday 1 March, and is expected to reach half a million consumers. Michael Conway, managing director of Clothes2order, said the company had chosen Real Radio North West because of its relevant audience profile. “The radio campaign is a further element to our ambitious expansion plans. We’ve had a strong start to 2014, with year-to-date sales up by 90 per cent on the same period of 2013, and we aim to continue Read full story › Source: The Drum...

Read More