Posts made in March, 2014

on Mar 31, 2014

By Direct Marketing News The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox. Read full story › Source: DM News...

on Mar 31, 2014

By James Swift Omnicom has hired JWT’s North America chief executive, Peter Sherman, as its executive vice-president. Read full story › Source: Campaign...

on Mar 31, 2014

By Ishbel Macleod Google Plus has almost as many users in the US as Twitter does, new research from Forrester finds, with both sites being visited at least monthly by 22 per cent of US online adults, compared to Facebook’s 72 per cent. Forrester has also reported that followers engage much more regularly with Google Plus posts compared to Twitter posts. “Considering Google Plus’ benefits, it’s surprising that more than one-third of large brands don’t use the site,” analyst Nate Elliott said in his new research, which evaluated the social profiles of 50 leading brands on seven social networks, including 3,135,839 user interactions with 2,536 Read full story › Source: The Drum...

on Mar 31, 2014

By James Doleman Charlie Brooks insists computer equipment belonged to him Refused to answer police questions on legal advice “Drunkenness is your only explanation,” prosecutor suggests Court resumed after lunch with lead prosecutor Andrew Edis QC continuing his cross-examination of defendant Charlie Brooks over the single charge he faces, conspiracy to pervert the course of justice. Brooks has admitted concealing documents and electronic devices from police but has testified these were his property and unconnected to the investigation being conducted into his wife Rebekah Brooks. Edis began the afternoon by asking the witness about his relationship with News International head of security Mark Hanna, who he Read full story › Source: The Drum...

on Mar 31, 2014

By Jessica Davies The Catholic church has been “selling death” for thousands of years and now boasts an “excellent market position”, according to Enlightened Tobacco Company founder BJ Cunningham. Speaking on the Take Stock of Shock panel at Advertising Week Europe today, featuring The Drum’s editor Gordon Young, and chaired by The Drum’s editor-at-large Dave Birss, Cunningham spoke of the controversy surrounding his own product – an addictive-free smoking product called Death Cigarettes. He said the marketing activity around the products were aimed at “galvanising” opinion, kick-starting conversations around it, whether positive or not. “The one thing you’re not meant to mention in Read full story › Source: The Drum...