By Jessica Davies Creative agency Mr President has been appointed to manage the global brand and advertising for UK start-up Morphsuits following a four-way pitch. The costume brand, founded in 2009 by three university friends, has set its sights on “revolutionising” the costume industry and has appointed Mr President to help it create a “big, transformative” idea capable of helping it achieve this goal. Mr President will focus on a range of UK and US-based projects, spanning film, digital, website, PR and social Laura Jordan Bambach, creative partner at Mr President and former creative chief of Dare, commented: “The Morph Costume Company and Mr President Read full story › Source: The Drum...
Read MoreBy John Glenday Taco Bell has edged ahead of its fast food rival McDonald’s in the consumer perception stakes, according to the latest polling evidence compiled by YouGov’s BrandIndex, following a spate of negative headlines to hit the latter around wage thefts and price hikes. This saw the burger chain leapfrogged by its Taco serving rivals at the tail end of March, a trend accelerated by a successful Taco Bell breakfast menu ad which kicked in mid-month which directly satirised Ronald McDonald and ‘outdated’ Egg McMuffins. These diverging performances have seen taco Bell post its highest BrandIndex ‘Buzz’ level since last September whilst McDonald’s slumped Read full story › Source: The Drum...
Read MoreThe Drum Network to host Creative Thinking & Presentation Skills workshops in London and Manchester
By the drum The Drum Network’s highly successful one day Creative Thinking & Presentation Skills training workshop is going on tour and will be taking place in both London and Manchester during May and June. The one day interactive course, which has now run twice this year, has two strands – firstly it is aimed at anyone working in a creative communications business who wants to learn some new tips and techniques for generating fresh ideas and finding new ways to approach problems for both clients and their own business challenges. Secondly, the training day will offer you some unique insights and examples Read full story › Source: The Drum...
Read MoreMore than half of brands use procurement, rather than marketing, to finalise agency agreements, finds report. Read full story › Source: Marketing Week...
Read MoreBy James Swift FCB Inferno has won a £5 million, integrated brief from the state-owned savings bank, National Savings and Investments. Read full story › Source: Campaign...
Read More
Industry News