By John Glenday Music streaming platform Spotify has formed a partnership with Sprint, the US mobile network, to provide music streaming services in a bundle to its subscribers. Commencing on 9 May the deal will see subscribers of Sprint’s ‘Framily’ package receive a six-month trial of Spotify, after which they will have the option to subscribe to a premium service for as little as $4.99 a month. Subscribers to other packages will benefit from a three month trial and $9.99 follow on deal, together with the opportunity to pick up a customised version of HTC’s M8 handset which features high-definition audio technology. Describing the tie-up as Read full story › Source: The Drum...
Read MoreTwitter hopes to allay investors’ concerns about slow user growth by helping marketers complement their TV ad spend. Read full story › Source: Marketing Week...
Read MoreBy John Glenday The Chartered Institute of Public Relations (CIPR) have become the latest industry body to comment on the conviction of Max Clifford on 8 counts of indecent assault, describing it as a ‘sad and shocking case with repercussions for many’ In a statement the CIPR said: “Whilst public relations has not been on trial here, we believe that as a champion of our members’ professional interests and a body that works in the public interest, we should put on record that we believe that the actions of Mr Clifford should not be considered as damaging to, or associated with, our profession. Read full story › Source: The Drum...
Read MoreBy Jessica Davies The Internet Advertising Bureau (IAB) has moved a step closer to establishing a set of common standards for native advertising to provide better trading clarity around how to measure different types of content marketing. It has released a set of “base line” definitions for marketers to draw from, which outline the various forms of content marketing, what they are and how they work within the digital advertising ecosystem. The guidelines mark the first initiative to emerge from the IAB Content and Native Advertising working group, which was set up this February to address the terminology around the discipline. The Read full story › Source: The Drum...
Read MoreBy John Glenday AOL has named a string of top talent and producers to spearhead its original programming through 2014, lining up James Franco, Sarah Jessica Parker, Zoe Saldana, Ellen DeGeneres amongst others. Over a dozen shows were announced at Digital Content Newsfront in Brooklyn, spanning genres from family to comedy, business and technology which will all premiere on The AOL On Network – the internet giants premium web video channel. Ran Harnevo, president of AOL Video, said: “Premium content is premium content, regardless of screen, delivery, length, or format, and as TV and digital continue to merge into one ecosystem, we will distribute these Read full story › Source: The Drum...
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