Posts made in April, 2014

on Apr 30, 2014

By Jennifer Faull McDonalds has partnered with eReading provider Kobo to offer kids a free e-book with their Happy Meals. From today, 30 April, an e-book voucher will feature on Happy Meal boxes linking parents through to short stories from Enid Blyton’s ‘Secret Seven’series. Over the next five weeks parents and children will be able to download five of the e-books, compatible with a range of electronic devices and operating systems, for free. Two additional ‘Secret Seven’ and ‘Famous Five’ titles will also then be made available through the £1 book voucher redeemable at WHSmith or Eason. “Kids today have come to know Read full story › Source: The Drum...

on Apr 30, 2014

By Stephen Lepitak Twitter has revealed a 119% growth in revenue to $250m, with advertising revenue having grown by 125 per cent to $226m, despite user growth slowing with an increase of 5.8 per cent. The company reported that its user rate had reached 255 million active users during the first quarter, below analyst expectations, which has seen its share price fall as a result, while it also reported a net loss of $132m during the same period. Meanwhile, its timelines reached 157 billion views for the first time, an increase of 15 per cent, while mobile MAUs grew to 198 million during Read full story › Source: The Drum...

on Apr 30, 2014

By Noel Young Saatchi & Saatchi, of New York, the lead agency on Miller Lite and the newly launched Miller Fortune, are parting ways with the giant brewer. Earlier this year the brewer moved a big portion of the account to a collection of agencies within WPP. Pete Marino, MillerCoors VP-communications, told Ad Age, that they appreciated “the efforts and professionalism” from Saatchi CEO Brent Smart and his team behind the brands. But he said, “Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that Read full story › Source: The Drum...

on Apr 30, 2014

Ad watchdog rules TV ad could give impression Lambrini was a key component to the success of a party. Read full story › Source: Marketing Week...

on Apr 29, 2014

By Natalie Mortimer The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight magazine and on the mobile internet site for O2, depicted information relating to data usage whilst abroad. Two complainants challenged whether the ads were misleading because they led viewers to believe that the claim “A day’s data for £1.99” was accurate, when they understood the charge was per 15 megabytes of data and not per day. O2 said that it accepted that there was an oversight on its or their agencies Read full story › Source: The Drum...