By Angela Haggerty Manchester City FC is taking the traditional football sticker album digital after striking a partnership with digital album provider 2Stic. The three-year deal will allow fans to collect and trade digital stickers via smartphones, tablet and PCs with fans from anywhere in the world. The digital album will also give fans access to animated images and video sequences, as well as prize offers. Diego Gigliani, director of marketing, media and fan developments at Manchester City FC, said: “Football sticker have a special place in the hearts of football fans around the world. Through partnering with 2Stic, we are now able to take Read full story › Source: The Drum...
Read MoreBy Hayden Sutherland I spend a lot of my time working with online and e-commerce clients to plan out activities that benefit their businesses. From creating digital strategy roadmaps through to building implementation plans for online transformation projects, I must spend a great deal of time forecasting what will happen at certain points & times. However, it never actually works out exactly the way you want it to. Things never go precisely as planned, such as: Buyer personas don’t exactly match the types of customers you actually get Traffic volumes are higher (or lower) than expected – and consequently don’t match the volume & performance Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Heineken has been named official beer and cider provider by Glasgow 2014 in a sponsorship deal for the upcoming Commonwealth Games. The deal will see Heineken beer and Bulmers cider on sale in bars at competition venues, and the Caledonian Brewery in Edinburgh will produce a limited edition Commonwealth Games 2014 ale for pubs throughout the UK. David Grevemberg, Glasgow 2014 chief executive, said: “As a strong supporter of sport and a company with a strong base in Scotland, we are pleased to bring Heineken on board as our official beer and cider provider. “We want to provide Glasgow 2014 sports fans Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Video content provider Maker Studios has named former general manager of Vice Media’s AdVice ad network Dan’L Hewitt as UK managing director. Hewitt will oversee the UK operation of the company, which counts 5.5 billion monthly video views and 380 million subscribers mainly from the millennial audience, and he brings more than 15 years of senior management experience in the digital media industry to the role. Most recently, Hewitt co-found native advertising marketplace Voower, and he has previously held positions at Yahoo, Bebo/AOL and Demand Media. René Rechtman, president of International, Maker Studios, said: “With the UK being the home of our Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Mitsubishi, the car marque, has signed a multimillion-pound deal to sponsor Channel 4’s documentary strand, including the upcoming series ‘Educating East London’. Read full story › Source: Campaign...
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