By Maisie McCabe Mitsubishi, the car marque, has signed a multimillion-pound deal to sponsor Channel 4’s documentary strand, including the upcoming series ‘Educating East London’. Read full story › Source: Campaign...
Read MoreThe format been dominated by gaming brands, but with Twitter and Google joining Facebook in offering the ads, there is a growing opportunity for brand marketers. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer German herbal spirit Jägermeister has set up a new company – Mast-Jägermeister UK – in what it says is the one of the most “significant investments” in the UK market since the company launched. The new company will be open for first orders on 6 May, with orders no longer being accepted via current company Cellar Trends after 1 May. It is the first time a dedicated subsidiary for a specific market has been set up outside its homeland – in all other Jägermeister global territories distribution is managed via a third-party partner. Guy Lawrence, CEO at Mast-Jägermeister UK said: “This is Read full story › Source: The Drum...
Read MoreBy James Doleman Goodman out of proceedings for at least next two weeks News of the World journalist investigated for leaks Single reporter defence “rubbish”, claims prosecution Coulson denies he resigned from Downing Street because “truth about to come out” Proceedings resumed after lunch to hear further cross-examination of former News of the World editor Andy Coulson by lead prosecution barrister Andrew Edis QC. Before the former editor resumed his testimony, Mr Justice Saunders gave the jury an update on the situation with defendant Clive Goodman. The judge said that the court had hoped Goodman, who has been unwell, would be back to give evidence this Read full story › Source: The Drum...
Read MoreCustomer complains about “Vacant, Not That Bright and Middle Gimp” at Ryanair and clocks up over 44,000 shares
By Ishbel Macleod Not all publicity is good publicity, Ryanair has discovered, after a complaint from James Lockley racked up over 44,000 shares on Facebook, just weeks after the budget airline promised that it had changed. The Facebook post concluded “You treated us badly, you cost us money and made us miss our wedding reception through a display of incompetence I have not seen since Greece was allowed to have money and a cheque book.” He discussed how various staff members, who he has dubbed ‘Not That Bright’, ‘Middle Gimp’ and other flattering names, acted throughout his experience. A Ryanair spokesperson told The Drum: “We Read full story › Source: The Drum...
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