By Gillian West Pernod Ricard has worked with Coley Porter Bell to create the packaging for its new Olmeca Tequila range, set to launch later this month. Tasked with delivering a solution that celebrated the brand’s premium positioning and authentic Mexican heritage, Coley Porter Bell retained the bottle’s square shape and reinstated its orange peel glass texture with a hammered-esque glass to generate a more contemporary feel. Mexican-style hieroglyphs tell the store of Olmeca Tequila’s production, depicting the agave plants, the mountains of Los Altos and the Tahona Stone, acknowledging the traditional distillery process. Lisa McCann, global marketing director for Olmeca, commented: “Tequila Read full story › Source: The Drum...
Read MoreBy Angela Haggerty The BBC must improve its mobile offering in news and current affairs, a BBC Trust report has ordered after a review found it was not doing enough to reach a younger audience through mobile devices. A review of the broadcaster’s news and current affairs output found that BBC News Online was the “biggest product” of its online services and mobile had driven significant growth in recent years. Desktop now accounts for less than half of all browsers accessing BBC News Online, the report said, while mobile and tablet now account for around half of browser visits. However, the Trust said it was Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Gartner research shows that marketers plan to increase their digital marketing budgets by 10% in 2014. Read full story › Source: DM News...
Read MoreBy Gillian West London-based creative duo Joe Watson and Aryven Arasen, currently freelancing at WCRS, have seen their walking tube map of London explode online as the 48-hour long London tube strike continues to trouble commuters and travellers in the capital. Watson and Arasen’s walking tube map shows the walking distance (in minutes) between each stop highlighting to commuters roughly how long it will take them to walk from station to station. Read full story › Source: The Drum...
Read MoreBy Direct Marketing News New research from Forrester says that 71% of consumers don’t take kindly to inconsistent cross-channel messaging. Marketers, get on the stick. Read full story › Source: DM News...
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