By Noel Young Stopped at a red light in the city of Mountain View, California, Google’s self-driving car demonstrated this week that it has left the interstate fast lane behind for the “much more complicated obstacle course of city traffic. ” Google said its cars can now navigate through everyday driving situations that include “traffic signals, curbs, pedestrians, cyclists and other hazards typically seen on city streets but not freeways. But it will still be a long time before you’re buying self-driving cars from your favorite dealer, the San Jose Mercury News reported. “There are a host of unresolved regulatory Read full story › Source: The Drum...
Read MoreBy Gillian West Tesco has engaged branding and packaging design specialist Parker Williams to create the look and feel for its Smoothie range. The first three to launch include ‘Mango, Banana and Coconut’, ‘Strawberry, Banana and Passion Fruit’ and ‘Pineapple, Kiwi and Lime’. The design has been developed to have the broadest appeal, in line with the variety of flavours and aims to enable the products to stand out in the fridge at home and in-store. The range comes in three sizes (one litre, 250ml and 750ml to be released later this year), with the design packaging carrying modern visuals of fresh fruit Read full story › Source: The Drum...
Read MoreDumb ways that creative ideas die: wanting a viral video, changing the brief and being judged by a junior
By Ishbel Macleod Following on from the Dumb Ways to Die campaign by Metro Trains, which went viral at the end of 2012, Miami Ad School/ESPM in São Paulo has created its own version – looking at the death of creative ideas. The cute little characters proudly present their ideas, only to be ‘killed’ in a variety of methods – from the brief being changed, a film being ruined by a pre-test to the CEO just wanting ‘a viral video’. Miami Ad School was named Future Lions School of the Year in 2012. Read full story › Source: The Drum...
Read MoreBy Arif Durrani Mindshare has promoted James Chandler to be the agency’s global mobile director. Read full story › Source: Campaign...
Read MoreBy Gillian West Organic dairy brand Rachel’s has embraced its heritage in an above-the-line marketing push created by Enter. At the heart of the creative is Rachel Rowlands and brings to life her creativity and passion through a series of handwritten notes on a personal recipe book and chalkboard. Running until 30 June 2014, the print ATL campaign will be followed by a second round of activity planned for later in the year. “Many consumers may not be aware of Rachel’s heritage and the story behind the brand and we are really excited to reveal this advert which demonstrates the passion Rachel puts Read full story › Source: The Drum...
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