Campaign claims PayPal’s payment options “power” consumers and businesses. Read full story › Source: Marketing Week...
Read MoreBy Louise Ridley Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process. Read full story › Source: Campaign...
Read MoreBy Angela Haggerty Microsoft has appointed IPG to handle its advertising account and Dentsu Aegis to handle media planning and buying following a three-month review. The shake-up means IPG has lost the media account but gained the advertising business – which will be led by McCann Worldgroup – and media planning and buying will now be led by Dentsu Aegis agency Carat. Chris Capossela, executive vice president and chief marketing officer at Microsoft, said: “We are thrilled to work with the teams at IPG and Dentsu Aegis. We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.” The changes Read full story › Source: The Drum...
Read MoreDating app’s owner IAC says monetisation is just a ‘matter of time’ away. Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Bacardi has become the exclusive sponsor of Jamie Oliver’s new Drinks Tube channel as part of a wider partnership with the TV chef’s company. Drinks Tube, the companion YouTube channel to Oliver’s Food Tube channel, will see the two co-create content that features various Bacardi brands including Bacardi rum, Grey Goose vodka, Dewar’s whiskey, Bombay Sapphire Gin and Martini vermouth. The channel – targeted directly at consumers who are searching online for cocktail information – will also see Bacardi ambassadors, mixologists and bartenders offer advice and demonstrations in a weekly video. Additionally, Bacardi has launched its own Mixed Cocktails Read full story › Source: The Drum...
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