Posts made in April, 2014

on Apr 30, 2014

Industry funded initiative one of several measures to tackle excessive gambling. Read full story › Source: Marketing Week...

on Apr 30, 2014

By Jessica Davies PayPal has revamped its brand identity ahead of kicking off its first global ad campaign as it looks to position itself as the consumer payment method of choice and at the forefront of what it calls a “people powered economy”. The company worked with Havas Worldwide on the campaign – which will run across TV from 2 May, along with outdoor, digital, mobile and social display, and CRM activit – and has been created to put humans, rather than devices “at the centre” of its branding message, according to PayPal chief marketing officer Alison Sagar. She told The Drum: Read full story › Source: The Drum...

on Apr 30, 2014

By Maisie McCabe Sir Martin Sorrell, the chief executive of WPP, was paid a total of £29.8 million in 2013, up 70.1 per cent year on year. Read full story › Source: Campaign...

on Apr 30, 2014

By Ishbel Macleod Facebook has announced the launch of its mobile advertising network, various rumours have suggested, with Facebook Audience Network (FAN) expected to allow advertisers the opportunity to distribute ads beyond news feeds, to third-party mobile applications. Sheryl Sandberg said FAN is in ‘early testing stages’ while the company announced its Q1 figures earlier in April, suggesting that the launch will “provide greater reach for marketers and developers who are working with Facebook, but also improve the relevance of ads people see both on and off Facebook”. Facebook will not be the first social media platform to do this: Twitter has acquired Read full story › Source: The Drum...

on Apr 30, 2014

By Direct Marketing News A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service’s head of sales agrees. Read full story › Source: DM News...