By Direct Marketing News The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards. Read full story › Source: DM News...
Read MoreMarketing Week has revealed its inaugural Vision 100 list of the most forward-thinking marketers, entrepreneurs and businesspeople. Read full story › Source: Marketing Week...
Read MoreBy James Doleman Coulson’s former PA cross-examined Denies any involvement in “cash payments” shown cash requests signed by her Was shown draft email documents at former editor’s solicitors “Is your evidence actually true” Lead prosecutor asks Court adjourns until Friday Court resumed this afternoon to hear further evidence from former personal assistant to Andy Coulson, Belinda Sharrier. David Spens QC, who represents Clive Goodman, asked the witness if she ever attended editors’ conferences. Sharrier said she did not and agreed she would not have witnessed bullying that happened there. Andrew Edis QC, for the prosecution, asked the witness how Coulson dealt with journalists who did not perform well. Read full story › Source: The Drum...
Read MoreArgos and Homebase owner promises more targeted marketing as it looks to accelerate recent sales growth Read full story › Source: Marketing Week...
Read MoreBy Cameron Clarke Yesterday BrewDog released what many observers have described as the ‘best corporate statement of all time’ with a faux ‘apology’ to alcohol regulator the Portman Group. Alex Myers, whose communications agency Manifest London handles BrewDog’s PR strategy, recently spoke to The Drum about what it’s like to work on one of the UK’s most provocative brands. “We are sorry for never giving a shit about anything the Portman Group has to say…” As corporate statements go, BrewDog’s response to criticism from the drinks industry regulator certainly takes some beating. Authored by the company’s co-founder James Watt, the attack on the “gloomy gaggle Read full story › Source: The Drum...
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