Posts made in April, 2014

on Apr 25, 2014

By Jennifer Faull This week, Pete Markey makes the move from one heritage brand to another as he resigns his CMO title at RSA to take up the top marketing job at the Post Office. But his approach remains the same – “be clear on your purpose and the enemy”. Speaking at the RAR Awards in London on Wednesday night, Markey said his top priority at the Post Office will be establishing a clarity and focus on what the brand stands for and where it is going. Comparing it to 303-year-old insurance firm RSA, he explained: “As a business we weren’t clear Read full story › Source: The Drum...

on Apr 25, 2014

By Gillian West First Choice has joined forces with The Saturdays to call on the nation to create their summer anthems playlist, to be played in First Choice Holiday Villages across Europe and North Arica, celebrating the tour operators 10th anniversary of all inclusive Holiday Villages. As part of the campaign The Saturdays have been sifting through some of the nation’s most loved summer tracks, creating the ultimate ‘Poolside Playlist’. The ladies will also record their favourite holiday track to be released with their forthcoming Greatest Hits album. Una Fodden of The Saturdays said: “We’re excited to make sure your favourite tracks are Read full story › Source: The Drum...

on Apr 25, 2014

By John Glenday Regional carrier Flybe has announced the appointment of Andrew McConnell to serve as its new director of communications and public affairs, after being hand-picked for his travel industry experience at the likes of Heathrow Express and Gatwick Express. McConnell arrives following a six-year career in the aviation industry, most recently as the head of UK corporate and public affairs at Easyjet. His new role will see him develop Flybe’s corporate, media relations, internal communications and public affairs strategies. Paul Simmons, chief commercial officer at Flybe, commented: “We are delighted to welcome Andrew on board and look forward to the significant contribution he Read full story › Source: The Drum...

on Apr 25, 2014

By John Glenday Vic Gundotra, driving force behind the Google+ social network, has announced he is to quit following an eight year stint at the top of the search giant. In a blog post made on the Google+ site Gundotra remained coy about his reasons for leaving, saying only that it was ‘time for a new journey’. Lavishing generous praise on colleagues Gundotra expressed pride at ‘a group of people who built social at Google against the skepticism of so many.’ He said: “… now is the time for a new journey. A continuation. An “and then”. I am excited about what’s next. But this Read full story › Source: The Drum...

on Apr 25, 2014

By John Glenday Amazon has posted a stellar financial result for the first quarter of the year after recording earnings growth of 23 per cent over the period following introduction of a number of new initiatives. The growth spurt saw revenue hit $19.74bn in the first three months of the year, a healthy increase on the $16.07bn reported in the same period a year prior, boosting net income from $82m to $108m in the process. Nevertheless this turnaround wasn’t reflected in operating income, which actually fell 19 per cent to $146m from $181m over the 12 months. In recent times Amazon has mushroomed into a galaxy Read full story › Source: The Drum...