Posts made in April, 2014

on Apr 25, 2014

By Stephen Lepitak WPP saw its reported revenue increase by 1.5 per cent to £2,570bn for the first quarter of the year. The international marketing communications network, which owns agencies such as JWT, Ogilvy & Mather, AKQA. Possible and Grey, has reported a “strong” start to 2014 after posting record figures last year. Like for like reported revenue grew by 3.4 per cent in North America to £915m, in the UK by 12.2 per cent to £357m, but was flat across West Continental Europe at £592m and declined by 4.1 per cent across Asia Pacific, Latin America, Africa & the Middle East and Read full story › Source: The Drum...

on Apr 24, 2014

Infectious Media scooped the Grand Prix award for its Waitrose campaign at The Drum’s Digital Trading Awards (DTA) last night which kicked off at the Marriot Hotel in London. The customer retention campaign, planned and delivered by the agency stood out as a “clear winner”, according to the judges. Google’s UK industry head, Insurance and DTA judge Andy Mihalop said it won due to its “impressive” use of first-party data, advanced audience segmentation and dynamic creative to target both prospects and customers. “Aligning programmatic media buying with CRM data clearly demonstrates the value of an integrated, data-driven approach to Read full story › Source: The Drum...

on Apr 24, 2014

By Direct Marketing News Postal Service sees no need to file exigency revenue reports or phase out plans until after the appeals court rules on its petition to make the surcharge permanent. Read full story › Source: DM News...

on Apr 24, 2014

By Noel Young What is good enough for Rolls Royce is good enough for us! Burberry is the latest UK big name to set its sights on the luxury Chinese market. The brand has opened a virtual storefront, as the Wall Street Journal describes it, on an Ali Baba group shopping site. The WSJ describes this is a “highly unusual step that underscores the powerful draw of China’s fast-growing e-commerce market.” Burberry is determined to expand in China where online shopping is exploding according to people who are familiar with the company’s plans. Chinese shoppers bought $295 billion worth of merchandise Read full story › Source: The Drum...

on Apr 24, 2014

Department store promotes own-brand range in marketing for first time. Read full story › Source: Marketing Week...