By Stephen Lepitak Mitsubishi is to Channel 4’s programming strand, Documentaries on 4. The multimillion pound partnership, brokered by Manning Gottlieb OMD, began yesterday with the car brand’s idents, created by Golley Slater, running around the new series, Mr Drew’s School for Boys. The idents, which state ‘Mitsubishi – changing perceptions with Documentaties on 4′ are part of the first sponsorship deal from the brand in three years. Rupinder Downie, partnership controller, sponsorship, Channel 4, said: “Channel 4 has an enviable strength in broadcasting award winning, ground-breaking and educational documentaries that continue to inspire and provoke debate. We are proud to announce Read full story › Source: The Drum...
Read MoreBy James Doleman Coulson re-examined by own barrister Notion security services monitoring Royal phones “shocking piece of information” Prescott story “lifted” from Mail on Sunday Coulson “very altruistic”, surgeon tells court about charity work Court resumed this morning to hear the final part of evidence from former News of the World editor Andy Coulson who denies conspiracy to illegally intercept communications and commit misconduct in public office. With the prosecution having completed its cross-examination, Timothy Langdale QC, Coulson’s counsel, rose to re-examine his client. The defence barrister began by showing his client the News of the World issue of 14 April 2002, which contained a story Read full story › Source: The Drum...
Read MoreBy Jeremy Lee TTI Floor Care, the household cleaning company behind brands such as Vax and Dirt Devil, has put its advertising account up for review. Read full story › Source: Campaign...
Read MoreBy Jeremy Lee TTI Floor Care, the household cleaning company behind brands such as Vax and Dirt Devil, has put its advertising account up for review. Read full story › Source: Campaign...
Read MoreBy Stephen Lepitak Bob Hoskins, the actor who made the tagline ‘It’s good to talk’ iconic after starring for British Telecom in its long running campaign, has died. The retired actor, famous for roles in The Long Good Friday, Who Framed Roger Rabbit and Super Mario Brothers, has died from pneumonia, according to his agent. Hoskins found the catchphrase from the AMV BBDO campaign haunted him throughout his career, even after it had finished. One of the adverts can be viewed below. Read full story › Source: The Drum...
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