Posts made in April, 2014

on Apr 30, 2014

By Jennifer Faull Amaze has added two senior digital commerce specialists to its team in a move to boost the commerce area of its business. Jodie Stapleton has joined from Trendd as head of commerce and Kami Boyer Kris has become commerce business director. At Trendd Stapleton was a multichannel commerce consultant and has previously worked with a number of retail brands including Mulberry, Goldsmiths, The Perfume Shop, Vodafone and Cath Kidston. Meanwhile Kris joined the agency having spent ten years working in commerce internationally, most recently as director, international partnership at ReD (Retail Decisions). In joining Amaze, she will oversee the newly Read full story › Source: The Drum...

on Apr 30, 2014

By Jeremy Lee DLKW Lowe has hired Ryan Self, the former deputy head of design at Saatchi & Saatchi, as its head of design. Read full story › Source: Campaign...

on Apr 30, 2014

By Jessica Davies Innocent has kicked off a £3m campaign for its juice range, promoting the “lengths it will go to” to get the best taste from the fruit it uses. The multichannel campaign marks the latest stage in its overarching ‘tastes good, does good’ campaign which launched in January, and will run across TV, outdoor and digital channels. Innocent worked with creative agency 101 to deliver the campaign, which features two TV ads, filmed at its “fruit towers” in India and Germany. Each focus on demonstrating how the juices are made and the “devotion” that goes into the process of creating an Read full story › Source: The Drum...

on Apr 30, 2014

By Arif Durrani Jenny Biggam, co-founder of the7stars, is chair of this year’s Campaign Media Awards. Read full story › Source: Campaign...

on Apr 30, 2014

By Jennifer Faull Instagram is the stand-out social network when it comes to delivering engagement, according to a new study from Forrester. While Facebook and Twitter may dominate in terms of user base, people on the networks are less inclined to like, comment or share posts. The study was based on three million user interactions with over 2,500 brands. It found that for every one million Facebook fans a brand has, a post pulled in around 700 likes, comments and shares. This drops considerably for Twitter, with a brand seeing 300 likes, comments and shares for every one million followers. But on Instagram, content Read full story › Source: The Drum...