By the drum Following hot on the heels of brands such as Red Bull and Lynx, which are both looking to the final frontier to build their brands, energy drink brand Emerge is offering its fans the chance to get their face in space. Boutique design agency, The Late Night Salon, has worked closely with Emerge energy drinks to create an engaging and truly social campaign, appointing social video specialists, RedPill, in the process. The social video sees a Napoleon Dynamite-esque character hitching a lift to space on a bunch of balloons, floating up into the clouds to the smooth sounds of ‘The Read full story › Source: The Drum...
Read MoreSpike in mobile sales lifts Argos in full-year Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull BT Sport is set to be free for another season as it revealed its customer base has surpassed the five million mark just nine months after it went live. This figure has almost doubled in just four months, after it broke the 2.5 million milestone in January this year and reported a pre-tax profits increase of six per cent to £617m. John Petter, BT consumer chief executive said: “Fans have been the winners with BT Sport. Millions of homes have enjoyed the very best sporting action for free. We said we would shake up the market and we have done Read full story › Source: The Drum...
Read MoreBrand hopes to drive more emotional engagement with juices by showcasing the efforts of its fruit suppliers. Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Halfords has launched a new multimillion-pound campaign urging people to take to the open road and embark on their own James Dean-style adventure. The Keep On Rollin’ campaign was developed by Mother and aims to convey Halfords’ belief in ‘living life on the move’. Playing out to the ‘Born to be Wild’ track, the ads begin with a family setting off on a journey into the British countryside. As they are taken over by the call to the open road, both them and the landscape transform. Caroline Michael, Halfords head of advertising and digital media explained: “This summer we wanted Read full story › Source: The Drum...
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