UK retail brands to roll out technology that allows consumers to buy direct from ads later this year. Read full story › Source: Marketing Week...
Read MoreUK retail brands to roll out technology that allows consumers to buy direct from ads later this year. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod The ASA received 31,136 complaints about 18,580 ads in 2013, with three of the most complained about ads of the year being for Unilever products. As the ASA unveils its 2013 report, we take a look at the top 10 most complained about ads – and see if they were banned. Read full story › Source: The Drum...
Read MoreBy Kevin Gallagher In the first article of this series, we lamented the lessening of human interactions in the digital world, arguing that it’s at the point of human to human interaction where the truly uncopyable brand magic occurs. In a commoditised world, it is in dealing with the people of the brands that differentiation and advantage can be sustainably established. The smartest firms go beyond understanding or just believing that, they invest in developing high quality client relationships as a critical element of their overall client engagement strategy. Great client relationships are not available on the app store. You need to get out there Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia’s head of marketing. Read full story › Source: DM News...
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