Posts made in May, 2014

on May 29, 2014

By Angela Haggerty Forbes writer and content marketing agency founder Jennifer Hicks has been hired by Albion Drive to replace James Hurley as director of content strategy, who has left to join The Times. Hurley, also former enterprise editor at the Telegraph, has moved to The Times to expand the title’s coverage of small and medium-sized companies. Moving into his place is Hicks, who founded agency SpilledINK in 2001, and who has been a science and tech contributor to Forbes. Hicks has also had stints as a media spokesperson for the department of energy and assistant press secretary to US Senator Sam Nunn. Hicks said: “Communications Read full story › Source: The Drum...

on May 29, 2014

By Ishbel Macleod Global fleet software business Navman Wireless has appointed Lakestar McCann to handle digital. The agency has been briefed to develop the organisation’s digital strategies and align its tactics with the ever changing online landscape. Ben Williams, global digital marketing manager at Navman Wireless, said: “The telematics industry has seen rapid consolidation in recent years and we see strong potential for our established brand to stand-out. “With more decision makers assessing suppliers online, it’s important for us to have a strong digital presence to engage with many businesses in our target sectors.” Neil McKay, CEO at Lakestar McCann, added that the agency will work Read full story › Source: The Drum...

on May 29, 2014

By Angela Haggerty The Guardian has launched a new app across mobile and tablet that puts its open journalism Guardian Witness platform at the forefront. The app is the first re-design for four years and comes amid a website design overhaul, currently being tested in beta format. The new app took almost a year to design, and was aimed at building the prominence of and access to the Guardian’s open journalism tools. The Guardian Witness platform has been built directly into the app, whereas previously users would have been re-directed to the app store to download it. The title worked with digital agency Mentally Friendly Read full story › Source: The Drum...

on May 29, 2014

By Ishbel Macleod The Sun has kicked off its World Cup campaign, urging the England team to ‘Do us proud’, telling players that win or lose, all that matters is that the players try their hardest. Created by Grey London, the campaign centres around a TV ad showing football players heading the ball to each other, as ‘I’ll Never Find Another You’ by East London band Dexters plays. Instead of having a name on the shirt, each of the 74 players have a word to match the lyric. Nick Stringer, director of marketing communications at News UK, said: “We believe this campaign is in tune Read full story › Source: The Drum...

on May 29, 2014

FIFA instructs Twitter to issue take down notices to users posting World Cup images without authorisation. Read full story › Source: Marketing Week...