Posts made in May, 2014

on May 29, 2014

By Jennifer Faull Tesco and China Resources Enterprise (CRE) have come to an agreement which will see the pair create the leading multi-format retailer in China. The joint venture agreement will bring together Tesco’s 131 retail outlets, international sourcing and multichannel capabilities with CRE’s 3,000 stores, local knowledge and brand. Under the terms of the deal, CRE will own 80 per cent of the new chain and Tesco will have a 20 per cent stake. “We’re very pleased to have completed this historic agreement. The partnership creates a strong platform in one of the world’s largest markets,” said Philip Clarke, CEO of Tesco. “We Read full story › Source: The Drum...

on May 29, 2014

By Ishbel Macleod App Annie, the provider of mobile app performance data, has acquired Distimo with the promise to bring “bigger and better products” to help inform the app business of users. The acquisition of rival company Distimo, which builds products in the mobile analytics space, comes as App Annie raised a $17 million inside round of funding from its existing investors, IDG Capital Partners, Greycroft Partners and Sequoia Capital. Bertrand Schmitt, CEO of App Annie, said: “The company possesses a talented team that, like us, is built of individuals that are passionate about mobile apps and about the role data can play in Read full story › Source: The Drum...

on May 29, 2014

By Louise Ridley Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. Read full story › Source: Campaign...

on May 29, 2014

By Jennifer Faull Fisher-Price and parenting site BabyCentre have partnered for a new campaign to help parents celebrate their child’s first birthday. Explaining the partnership, Mike Fogarty, SVP/global group publisher at BabyCentre said: “Our research shows that mums spend more time, focus and money celebrating her child’s first birthday; for Fisher Price, our insights are supporting development of products and information for mums at key spending milestones.” The campaign, coinciding with Prince George’s first birthday, has targeted mums with babies 11 months upwards to highlight the developmental benefits of Fisher-Price toys. It comprises co-branded cross channel online advertising and in a homepage takeover on Read full story › Source: The Drum...

on May 29, 2014

By Katie McQuater The Drum Digital Trading Awards judging took place on 24 April, with a cross-section of the industry gathering to analyse the entries received for the inaugural awards scheme. A number of themes emerged from the judging day, and coupled with recent initiatives to improve brand safety in the industry, these indicate the need to develop the industry on a number of dimensions. Here, The Drum puts forward its Digital Trading Manifesto on behalf of the industry – a set of principles we believe the industry should embrace in order to facilitate future growth. A few of the judges share their Read full story › Source: The Drum...