By Jennifer Faull Over 50 researchers and public health specialists have signed a letter urging the World Health Organisation to refrain from ‘controlling and suppressing’ e-cigarettes. The letter states that e-cigarettes are “among the most significant health innovations of the 21st century” and that they should not face the same regulations as conventional cigarettes. “If regulators treat low-risk nicotine products as traditional tobacco products … they are improperly defining them as part of the problem. Regulators should avoid support for measures that could have the perverse effect of prolonging cigarette consumption,” it reads. WHO is set to offer recommendations about e-cigarettes to governments Read full story › Source: The Drum...
Read MoreSmith to sing live in ad break Channel 4 is to broadcast a live performance from the singer Sam Smith on Friday. Smith will perform in the 10.45pm ad break during Alan Carr: Chatty Man . Omnicom signs Twitter ad deal Omnicom has followed Publicis Groupe in signing an advertising deal with Twitter. Omnicom will integrate Accuen, its programmatic advertising platform, with MoPub, Twitter s ad exchange. Cannes old media entries fall Entries to the Press category at Cannes Lions have dropped by 12 per cent this year. Film and TV entries are down 9 per cent and Radio has fallen 10 per cent. Entries Read full story › Source: Campaign...
Read MoreBy Jeremy Lee Adam & Eve/DDB has picked up the AA’s advertising account without a pitch. Read full story › Source: Campaign...
Read MoreBy Jessica Davies Energy giant E.ON has called a pitch for its digital account, which was won by LBi in 2010. The Drum understands DigitasLbi has declined to repitch for the account, which spanned digital creative, user experience, mobile activity and brand communications. It’s understood the first round of pitches has already kicked off, with the likes of Sapientnitro and Dare understood to be pitching. DigitasLbi has been the incumbent agency for the last year, having won the account four years ago prior to its merger with Digitas. DigitasLbi declined to comment on the news. Last year E.ON kicked off a Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Rakuten Marketing has bought DC Storm – a company which provides marketers with an omni-channel attribution, measurement and reporting platform and analytics tools – for an undisclosed sum. Rakuten said that with DC Storm it hopes to provide a more comprehensive platform for digital marketers to measure and analyse performance across all channels and devices. “As one of the pioneers in attribution, analytics and tag management, DC Storm directly addresses the number one issue facing today’s digital marketers – transparency and independent analysis of campaign performance,” said Rakuten Marketing CEO, Yaz Iida. “This acquisition fulfills our promise to bring Read full story › Source: The Drum...
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