Posts made in May, 2014

on May 28, 2014

By Stephen Lepitak Sometimes a behind the scenes piece can go very wrong when the journalist picks up and runs with a piece of information that the agency would rather they had not. Such has been the issue faced by New York and London digital agency Huge, when an article in Business Insider claimed that the agency took a team of 13 people, 45 days to generate a tweet for client President Cheese (see image), that garnered only two retweets. Huge London’s planning director, Martin Harrison offers his reaction to the fallout. “Jesus” was the title of the email that alerted me to the Read full story › Source: The Drum...

on May 28, 2014

By Ishbel Macleod Rocket Fuel has denied that more bots than humans saw its Mercedes Benz ad campaign, as the Financial Time reported, stating that only six per cent of the served ads were identified as questionable. In response to a comment on the story, Rocket Fuel told The Drum: “Bots are a real problem, but less so than sensational headlines on top of non-news. “The headline suggests an apocalypse of digital advertising. Between Rocket Fuel’s bot-screening technology and our accredited partners’ (in this case, Integral Ad Science) real-time screening, Rocket Fuel found quality ad inventory to serve in place of the Read full story › Source: The Drum...

on May 28, 2014

By Angela Haggerty Newcastle and Gateshead are the latest to sign up to providing public Wi-Fi networks in their regions. The two areas have signed up to Gowex’s wireless smart city network and join Edinburgh and Dublin on the firm’s system. The 10-year deal with local councils will see Wi-Fi installed in 40 per cent of identified access points initially and will begin this summer. Areas such as Shields Road District Centre, Newcastle centre, Beacon Lough Centre and Greenside Centre will have access alongside a range of others. The news follows the recent appointment of Philip Brown as UK and Ireland general manager, who was tasked Read full story › Source: The Drum...

on May 28, 2014

By Noel Young Taking the bull by the horns, Facebook is reportedly seeking European Union antitrust approval for its plan to buy WhatsApp. Facebook requested the European Commission scrutinise the antitrust aspects of the $19 billion deal, Bloomberg reported. If a company faces a merger review in three EU countries, it can ask the commission to handle the case. Matthew Hall, a lawyer at McGuire Woods LLP in Brussels, who isn’t involved with the case, told Bloomberg in an e-mail, “Depending on where Facebook would have had to file, it may feel safer with dealing with the sophisticated, unbiased commission merger people.” Jose Rivas, Read full story › Source: The Drum...

on May 28, 2014

By Noel Young Taking the bull by the horns, Facebook is reportedly seeking European Union antitrust approval for its plan to buy WhatsApp. Facebook requested the European Commission scrutinise the antitrust aspects of the $19 billion deal, Bloomberg reported. If a company faces a merger review in three EU countries, it can ask the commission to handle the case. Matthew Hall, a lawyer at McGuire Woods LLP in Brussels, who isn’t involved with the case, told Bloomberg in an e-mail, “Depending on where Facebook would have had to file, it may feel safer with dealing with the sophisticated, unbiased commission merger people.” Jose Rivas, Read full story › Source: The Drum...