By Ishbel Macleod Prosecco brand Canti has appointed Arena to handle its £2m media planning account, with the agency to help the brand launch its first TV campaign in the UK. Having won the account following a pitch against CW Content Works, Arena will focus on media planning and buying across TV and video-on-demand. Gianni Martini, owner and CEO of Canti, said: “Arena has a great reputation, with strong growth prospects, guided by clear and identifiable values and talented management. The results Arena has achieved with other brands, together with its tailored strategic approach, drove us to select them as our media partner in the Read full story › Source: The Drum...
Read MoreBy Direct Marketing News New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists. Read full story › Source: DM News...
Read MoreBy Ishbel Macleod Flora, the spread brand owned by Unilever, is spending £10m on ad campaigns to promote its new Gold from Flora blended spread. The campaign includes a TV ad showing a dad unpacking the spreads brand having done a shop, and using it to cook a chicken, all while singing and eventually dancing along to the Spandau Ballet classic ‘Gold’. The ad will be supported by digital activity, heavy sampling to reach two million customers and PR support, all with the aim to drive usage in topping and spreading occasions by promoting Gold from Flora as a key part of family meal times. Patty Read full story › Source: The Drum...
Read MoreLaunch timed to capitalise on the key Father’s Day occasion for the group’s spirit brands. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Appletiser has appointed Howell Penny to develop its new global ‘Crown the Moment’ positioning in the UK. The shopper marketing agency was appointed following a four way pitch and will now work to develop and launch a new campaign, to be rolled out across this year and 2015. Gaëlle Deschamps, Appletiser European marketing manager commented: “Appletiser exists as a treat to reward all those special moments in life, no matter how big or small they may be. Howell Penny demonstrated to us compelling and campaignable ideas that are a positive embodiment of our Crown the Moment positioning in a modern and gritty Read full story › Source: The Drum...
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