Posts made in May, 2014

on May 28, 2014

By Angela Haggerty Deputy chair of the Professional Publishers Association (PPA), Kevin Hand, is among the 12 names on the new press regulator board of Ipso, the organisation has announced. Hand, who took on the deputy chair role this year after serving a term as chairman of the PPA, will along with fellow board members, appoint the Ipso Complaints Committee, a chief executive and oversee the creation of an arbitration service. Ipso was due to launch next month but has pushed the date back to September while details are finalised. The outgoing Press Complaints Commission (PCC) will continue to operate until Ipso launches. The Read full story › Source: The Drum...

on May 28, 2014

By Maisie McCabe D&AD awarded a record seven Black Pencils at its awards last week, with gongs for Volvo Trucks “epic split” with Jean-Claude Van Damme by Forsman & Bodenfors as well as one for a gravity-powered light from a UK company. Read full story › Source: Campaign...

on May 28, 2014

By Natalie Mortimer Pepsi Max has released the latest film in its Beats of the Beautiful Game, a collection of 11 football-inspired songs and companion short films, as it looks to join the conversation around the 2014 Fifa World Cup. The latest film, Unstoppable, is a six-minute short written and directed by Idris Elba, and follows a stereotypical school nerd in the 1970s as he negotiates the “gauntlet” of the school playing field. The film, the third to be released, explores the “hidden-talents within all of us” and was inspired by the latest hit from Dutch producer and DJ, R3HAB featuring Read full story › Source: The Drum...

on May 28, 2014

By Rogier Vijverberg Everybody in the industry hopes for that elusive, big viral hit. There are a lot of theories on how to get to the holy grail of online marketing and one of those is: you only have eight seconds to hook your audience. So before I lose you, let me first say this: you don’t go viral, you make a viral. Virals are seen by some as the bubble gum of the marketing world. But there is more substance to the formula – something the likes of agencies Forsman & Bodenfors, Thinkmodo and Duval Guillaume have proved with enviably consistent success. Read full story › Source: The Drum...

on May 28, 2014

By Michael Feeley PR agency Weber Shandwick Manchester has been appointed to handle the premiere screenings of Keeping Rosy – a new psychological thriller starring Maxine Peake and The Inbetweeners’ Blake Harrison – in Manchester’s first immersive pop-up cinema. The film will be exclusively previewed on the top floor of 55 Portland Street on 6th June and will run for four weeks, before its UK national release on 27th June. Keeping Rosy tells the story of London-based career woman Charlotte (Maxine Peake) as her ‘perfect world’ begins to fall apart. As her life unravels, the plot becomes darker with the introduction of Blake’s character Read full story › Source: The Drum...